The “Sex Sells” Method is Dying

When I started out in the cannabis industry, I interviewed at a place that was about to open not far from where I lived. Since the store was still under construction, the interview took place in the coffee shop across the street. It was by far one of the oddest interviews I have ever been in.

My perspective employer gave me a brief 5-minute history of his drug usage then went on to explain how he wanted his…