A Small Detail Can Make All The Difference

Have you ever picked up something at the store and the label was so crooked you wonder how it managed to pass quality control? As someone with a background in quality control, it ground my gears every time I saw a label so crooked it looked like a toddler’s art project. When I switched sectors of the cannabis industry and began to work more with marketing, it only enforced my disdain for lazy labeling.